The Decision Intelligence Layer for Customer Success

Your CS team shouldn't decide who to call next. RetainIQ does.

The AI Retention Inbox that ranks every at-risk account by revenue impact, classifies their churn archetype, and tells your team exactly what to do — and when to do nothing.

Retain
Recover
Reactivate
~5 min
Read-only Stripe or Razorpay connect to first Retention Inbox
Ranked
Every account ordered by revenue impact, with the reasoning attached
You approve
No autonomous outreach — the AI proposes, you approve, it executes

Connect read-only in ~5 minutes · no CRM changes

15 min · walkthrough with the founder

What you'll see after you connect
Revenue at risk, quantified
The exact ARR that's slipping, ranked by dollars and urgency.
The "why" behind every account
Usage, sentiment, support, and CRM signals, in plain language.
Your next best action, prioritized
Who to act on first, and the play that moves the needle.
Confidence on every call
So your team trusts what to do, and can measure whether it worked.
Read-only · Your data stays in your cloud · No changes to your CRM
Integrates with
Integrates with StripeIntegrates with Razorpay
Backed by startup programs
Backed by NVIDIA InceptionBacked by AWS ActivateBacked by Google for Startups
Operational Reality

What retention operations look like before and after RetainIQ

$175K–$450K lost annually at $5M ARR.* Not from bad data. From decision latency.

⚠ Without RetainIQ
  • Contacted the $50/mo customer first. The $2,400/mo account churned silently.
  • Meridian AI was at risk for 6 weeks. Nobody called. They cancelled Thursday.
  • $175K–$450K lost per year.* Not bad data. Decision latency.
✓ With RetainIQ
  • Retention Inbox ready every morning. Ranked by MRR impact.
  • Meridian AI flagged 34 days* before renewal. CS call scheduled. Account saved.
  • Vantage Systems excluded — 12% reactivation probability. Team's time protected.
Decision Latency
Before vs after RetainIQ
*illustrative
Without RetainIQ14 days
With RetainIQ2 days

Decision latency is the gap between a signal appearing and someone acting. It's where revenue leaks. RetainIQ closes it.

*Illustrative model based on typical B2B SaaS metrics at the stated ARR; actual results vary by data quality and usage.

Three layers, one intelligence engine

Three layers, powered by Decisions

Recover, Reactivate and Adaptive Retain each detect a different signal. Decisions™ turns those signals into a single next best action — with reasoning, owner and expected impact.

Recover

Recovers failed payments with revenue-weighted, decline-code-aware retry intelligence.

Reactivate

Re-engages the ~30% of dormant accounts with real recovery value — and suppresses the rest.

Adaptive Retain

Flags churn risk 30–60 days early with archetype-aware, learning recommendations.

A SINGLE DECISION, END TO END

Signal → decision → action → measured outcome.

Every recommendation includes the reasoning, revenue at risk, recommended owner and a confidence score — so your CS team can approve and act, not guess. Outcomes feed back into the model, so the next decision is sharper than the last.

DECISIONS™ RECOMMENDATION
94% confidence · illustrative
Northwind Labs · $1,850 MRR
Archetype: Champion change · Risk in 38 days
Next best action: Re-anchor with new champion
Revenue at risk: $22,200 ARR
Owner: Priya (CSM, Tier 1)
Reasoning: Primary contact deactivated · New admin has no product tour · Login frequency ↓ 48% over 14d.
Outcome — the loop closes
OUTCOMENew-champion onboarding shipped · account renewed · $22,200 ARR retained(illustrative)
signal → decision → action → measured outcome

Decisions™ is not a separate product — it's the AI intelligence layer powering every recommendation across Recover, Reactivate and Adaptive Retain.

THE DECISION OTHER TOOLS CAN'T MAKE

When Not to Act

RetainIQ is the only retention platform that explicitly tells your CS team when NOT to intervene. When a dormant account has a 12% reactivation probability and negative expected value, RetainIQ marks them excluded — protecting your team's time for accounts that actually convert.

Vantage Systems · $320 MRR · 0% engagement · 12% reactivation probability
→ STATUS: Excluded · Expected value: negative · Outreach: suppressed

The AI proposes. You approve. It executes. And sometimes, it saves you from yourself.

Health scores vs Decision Intelligence

A health score tells you something's wrong. RetainIQ tells you what to do about it.

Built for B2B SaaS teams at $500K–$10M ARR — where enterprise CS platforms are overkill and consumer marketing tools don't fit.

Traditional churn / health scores
  • A number, no reason
  • Everyone sees "red," no priority
  • No recommended action
  • No confidence — cry-wolf fatigue
  • Never grades itself
  • Tells you to act on everything
RetainIQ Decision Intelligence
  • The WHY, with evidence (SHAP-driven)
  • Ranked by revenue impact — who first
  • The next best action + owner assigned
  • Confidence score on every call
  • Measures whether the action worked
  • Tells you when NOT to act
Expansion Intelligence

Retention is half the revenue story. RetainIQ sees the other half.

The same signals that predict churn also reveal expansion. RetainIQ flags accounts whose usage, adoption, and sentiment indicate they're ready to grow — so your team acts on upsell and cross-sell moments with the same ranked, explained confidence it uses to prevent churn.

EXPANSION SIGNAL
88% confidence*
Northwind Systems
Seats at 95% capacity · Usage +40% MoM
Next best action: Proactive upgrade conversation
Expansion potential: +$18K ARR
Owner: Priya (CSM, Tier 1)
Reasoning: Seat utilization ↑ 95% · usage +40% MoM · champion promoted.

*Illustrative model based on typical B2B SaaS metrics at the stated ARR; actual results vary by data quality and usage.

Revenue-at-Risk Calculator

See what decision latency is costing you.

A number you can forward to your CFO. Adjust the inputs to match your business.

$
Formula: ARR × monthly churn % × 12 × preventable %
ESTIMATED PREVENTABLE REVENUE LOST TO DECISION LATENCY
$540,000
per year

This is the revenue RetainIQ is built to protect.

Illustrative estimate for directional purposes only.

Enterprise-grade trust from day one

RetainIQ is built to be evaluated by your security and finance teams — not just your CS team.

Read-only by default

RetainIQ never writes to your systems unless you explicitly grant it.

You approve every action

No autonomous outreach, ever. The AI proposes; your team decides.

Your data stays yours

Processed for decisions, never sold, never used to train shared models.

Encryption in transit & at rest

TLS 1.3 and AES-256 across every connection.

SSO / SAML ready

Role-based access and audit logs for team accountability.

SOC 2 Type II

In progress, targeted Q3 2026.

SOC 2 Type II certification is in progress (targeted Q3 2026). Read-only access, human-approved execution, and encryption are live today.

From our advisors & design partners

What people are saying

RetainIQ is pre-launch. The perspective below is from an independent advisor who reviewed the product during development — not a paying customer outcome.

Building with our founding cohort
RetainIQ is in private pilot with a hand-picked group of B2B SaaS teams at $500K–$10M ARR.
We're building the product with early partners — shaping the decision engine around real retention workflows, not hypotheticals. Founding-partner results will be published here as the cohort reports them.
No fabricated numbers · No unattributed customer claims
Advisor perspective
I've worked alongside the RetainIQ team throughout development, from the early modules through several rounds of independent QA. What stands out is that it answers a question most platforms dodge: which customer should I act on today, and why. The Decision Intelligence framing is real — failed-payment recoveries, churn risks and dormant users are all prioritised by revenue impact rather than buried in another dashboard. For any SaaS team that has the data but lacks the bandwidth to act on it in time, this is the layer that turns it into decisions worth shipping.
Max Migutin
IT & Business Strategy Consultant · RetainIQ advisor
Founding design-partner cohort14 of 20 spots remaining

Founder access, roadmap input, and 25% off Growth (locked for life) — for the next 14 B2B SaaS teams.

RetainIQ is in private pilot with a select cohort of B2B SaaS teams at $500K–$10M ARR. We're building this with our customers, not just for them.

30-day free pilot
No credit card. Full platform access.
25% off Growth, locked for life
Applies to the Growth subscription. Recover & Reactivate stay performance-based.
Weekly founder calls
Direct access, not support tickets.
Direct roadmap input
Shape what gets built next.
Cohort filling6 of 20 taken

Currently accepting 14 companies · Stripe or Razorpay billing

How you get to value

From signal to measured outcome — in three steps.

1

Connect (read-only)

Stripe or Razorpay OAuth in ~5 minutes. No CRM changes.

2

See your Retention Inbox

Accounts ranked by revenue impact, with the why and a recommended action, on day one.

3

Act

Approve the recommended plays; RetainIQ measures whether they worked.

Live in minutes for Recover · full decision coverage in ~2 weeks · read-only, human-approved, cancel anytime.

What's live today vs. what's coming

RetainIQ ships with billing recovery live now. Usage, support and CRM signals arrive on the roadmap below — every connector we plan is named.

Live today · Payment recovery + billing signals
StripeLive
RazorpayLive
On the roadmap · Q3 2026 · Usage, support & CRM signals
SegmentQ3 2026
IntercomQ3 2026
SalesforceQ3 2026
HubSpotQ3 2026

Pay for results, not potential.

  • Recover$0/mo + 15% of recovered revenue
  • Reactivate$49/mo + 20% of reactivated revenue
  • Growth$199/mo for proactive Adaptive Retain

Every plan includes a 30-day free pilot. No credit card.

See full pricing
Frequently asked

Questions B2B SaaS teams ask before switching on RetainIQ

Answers on setup, pricing, data safety, and how RetainIQ compares to enterprise CS platforms.

See your revenue at risk before your next renewal call.

Connect read-only and get a ranked view of at-risk ARR — with reasons and recommended actions — in under a day.

No credit card · Read-only · Stripe/Razorpay OAuth → first Retention Inbox in ~5 minutes · Cancel anytime.