Only 30% of dormant accounts are worth reactivating. Reactivate finds them — and tells you when outreach is making things worse.
Reactivate scores every dormant account by reactivation probability, detects the ones already self-correcting, and explicitly suppresses outreach on the accounts where intervention hurts future recovery. Your team runs reactivation as a targeted revenue play, not a bulk email.
Read-only · Connect in ~5 min · No changes to your CRM
How Reactivate picks who to re-engage and who to leave alone
Bulk win-back sequences train dormant accounts to ignore you. Reactivate classifies each dormant account by reactivation probability and behavioral signal, holds back accounts that are already re-engaging on their own, and suppresses outreach on segments where past intervention lowered future conversion.
What a Decisions™ recommendation looks like
Every recommendation ships with a confidence score, the reasoning behind it, the next best action, and an owner. The AI proposes. You approve. It executes.
*Illustrative model based on typical B2B SaaS metrics; actual results vary by data quality and usage.
Questions teams ask about Reactivate
Why not just email every dormant account?
Bulk win-back trains your dormant base to ignore you and burns future reactivation probability on the segments most likely to convert. Reactivate scores each account, holds back the 70% where outreach is negative expected value, and concentrates spend on the top 30% where the math actually works.
How do you detect 'self-correction'?
Reactivate watches for reversal patterns in the last 14 days — logins resuming, features re-adopted, seat count creeping back — and holds outreach on accounts that are already climbing on their own. Interrupting a self-correcting account with a win-back email lowers conversion vs. leaving them alone.
How is success measured?
A reactivation only counts when a genuinely dormant account (per the decision_memory dormancy check) returns to active revenue within the attribution window. That's what success-fee billing is tied to — no attribution on accounts that were never dormant.
Enterprise-grade trust from day one
RetainIQ is built to be evaluated by your security and finance teams — not just your CS team.
Read-only by default
RetainIQ never writes to your systems unless you explicitly grant it.
You approve every action
No autonomous outreach, ever. The AI proposes; your team decides.
Your data stays yours
Processed for decisions, never sold, never used to train shared models.
Encryption in transit & at rest
TLS 1.3 and AES-256 across every connection.
SSO / SAML ready
Role-based access and audit logs for team accountability.
SOC 2 Type II
In progress, targeted Q3 2026.
SOC 2 Type II certification is in progress (targeted Q3 2026). Read-only access, human-approved execution, and encryption are live today.
See your revenue at risk in ~5 minutes
Read-only connection. No CRM changes. First Retention Inbox in minutes.