See churn 30–60 days before your customer decides to leave. Act on the accounts where intervention still moves the needle.
Adaptive Retain continuously scores every account by churn probability, classifies the archetype driving the risk, and ships a Decisions™ recommendation your CSM can act on — with reasoning, revenue at stake, and a named owner. Health scores describe. Adaptive Retain decides.
Read-only · Connect in ~5 min · No changes to your CRM
How Adaptive Retain decides which accounts need intervention now
Traditional health scores tell you an account is 'yellow.' Adaptive Retain tells you why the account is at risk, what class of churn it fits (disengagement, champion change, feature-gap, pricing sensitivity), which action historically moves that archetype, and how the confidence changes as new signal arrives — via an append-only outcome learning loop.
What a Decisions™ recommendation looks like
Every recommendation ships with a confidence score, the reasoning behind it, the next best action, and an owner. The AI proposes. You approve. It executes.
*Illustrative model based on typical B2B SaaS metrics; actual results vary by data quality and usage.
Questions teams ask about Adaptive Retain
How is this different from a health score?
A health score is a number describing an account. Adaptive Retain is a decision: it classifies the archetype driving the risk, recommends the specific action that historically moves that archetype, and attaches a confidence score plus reasoning your CSM can audit. Health scores describe. Adaptive Retain decides.
What does the outcome learning loop actually do?
Every executed recommendation writes an append-only outcome log — did the account retain, expand, or churn within the horizon. Confidence for that archetype/action pair updates via Laplace smoothing. Over time the model gets sharper on your book of business, not on generic SaaS averages.
Do I need clean data to get value?
Adaptive Retain ships a dataset qualification score (0–100) on connect. It'll run in behavioral-only mode with partial signal, and unlock the full archetype model as more signal comes in. You'll see exactly which decisions are gated by which data gap.
Enterprise-grade trust from day one
RetainIQ is built to be evaluated by your security and finance teams — not just your CS team.
Read-only by default
RetainIQ never writes to your systems unless you explicitly grant it.
You approve every action
No autonomous outreach, ever. The AI proposes; your team decides.
Your data stays yours
Processed for decisions, never sold, never used to train shared models.
Encryption in transit & at rest
TLS 1.3 and AES-256 across every connection.
SSO / SAML ready
Role-based access and audit logs for team accountability.
SOC 2 Type II
In progress, targeted Q3 2026.
SOC 2 Type II certification is in progress (targeted Q3 2026). Read-only access, human-approved execution, and encryption are live today.
See your revenue at risk in ~5 minutes
Read-only connection. No CRM changes. First Retention Inbox in minutes.